PageSpeed Insights is a diagnostic tool that will help you identify SEO issues with page load time. If your site takes too long to load, your SEO rankings will fall. Simply enter your URL to receive an SEO audit and list of recommendations to optimize your site for better performance. BrightLocal offers a host of free local SEO tools for small businesses. These free tools provide a good insight into your current local positioning and identify areas for improvement.

However, what sets Semrush apart is its Competitor Analysis tool. You can monitor your competitors’ SEO strategies, including their keyword rankings, advertising strategies, and backlink profiles. Additionally, its ability to track trends and changes in the SEO landscape provides a dynamic view of the competitive landscape. Over time, SEO has evolved to include factors beyond the content on your page, such as links from other websites and user experience.

We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. As I continue to expand my knowledge and expertise, I encourage you to dive in and explore these tools. They can provide you with invaluable insights and help you build a strong foundation for your SEO efforts.

Finally, if you’d like to take your SEO efforts to the next level, here’s my post on using AI in SEO tools to help you get an edge on the competition. Screaming Frog is available free of cost, but only if you want to crawl up to 500 URLs. Otherwise, you can upgrade to the paid version, which costs £149 annually. Created by the marketing guru Neil Patel, this SEO tool holds a stellar reputation in the industry. This ability makes it one SEO Anomaly of the most popular SEO tools among small and medium-sized enterprises.

Input your page title, URL, and meta description to make sure it all fits and will grab attention. Google Search Console is a must-use for finding out exactly what Google thinks of your website. With this free tool, you can discover technical SEO issues with your site, submit your sitemap for indexing, make sure your website is usable on mobile, and more.

• This tool measures a keyword’s popularity by showing approximately how often people search for it in Google and Bing, and across all engines (Activity), monthly.
• While Ahrefs is a good value for many SEOs, Semrush delivers more detailed and in-depth data in several areas, making it a better fit for highly technical users.
• Free SEO checkers are a great starting point for improving your website’s SEO, but relying solely on them may limit your ability to fully optimize your site.
• It goes beyond simple keyword stuffing, offering deep dive analysis into search intent, competitor outlines, and even visual content requirements.
• One of the coolest things about Google Analytics is its real-time reporting.

Identify keywords within striking distance

SEO.AI’s assistants help craft descriptions, articles, and even product feeds in a way that appeals to both search algorithms and potential customers. Not all are created equal, so let’s check out my top ten picks and see what each one does best. I remember back in the day when getting a quick SEO audit meant manually combing through meta tags, alt text, headings, and obscure lines of code.

Track Your Answers and Success Rate

Volume discounts are available for multiple licenses, with prices dropping to $225 per license when purchasing 20 or more. Access to the API and the local SEO tools for agencies are sold as separate products. If you’ve spent even a little time around SEO, you’ve probably come across Semrush.

Combine Multiple Semrush Tools in One Report

Changes like updating meta tags or heading structures can be made quickly through Wix’s drag-and-drop interface. Below is a quick comparison of the top 16 SEO tools in 2025, showing what each tool is best for, its standout feature, and its starting price. How to convert traffic into conversions and grow your business.

These days, I always use an outreach tool when link building. I used to hate outreach with every fiber of my soul, now I don’t mind it. That’s also the one weakness, I’m still discovering new features I had no idea existed. But I’ve watched SEO beginners try to get their heads around it and they really struggle. By working on the above SEO factors, you can ensure that your website is optimized for search engine success. Next, you will have people answering your query, which means you now have a vast list of search terms from real-life users.

What’s cool about Jasper is how it uses multiple AI models that are specifically tuned for marketing. Moreover, it’s always updating to use the newest AI technology. MozCast reports on “weather patterns” of the Google algorithm to help you track day-to-day changes. With well over 100 free SEO tools at your disposal, the power to elevate your online presence is literally at your fingertips.