If you’ve been following Google’s search guidelines, your content already has the potential to be featured as a source in AI summaries. This will send the selected prospects to the Link Building tool, where you can set up a new project for your domain. Sites that link to your competitors are excellent prospects since they’ve already shown interest in your niche. To evaluate how you stack up against competitors, use Semrush’s Domain Overview tool. If you’re seeing unexplained traffic drops, it might be useful to check for manual actions.

How to perform an SEO audit

But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore the untapped potential that can yield a large keyword landscape for your website. If you’re the owner of a business or an SEO on your marketing team, Search Console can help you conduct an initial SEO analysis from scratch or update your existing SEO strategy with fresh keywords. I like that Google Search Console monitors, debugs, and optimizes your website — and you don’t need to know how to code to benefit from this tool.

Sort On-Page SEO Issues by Severity

Before dealing with any other issues, make sure that your website is accessible by search engines. Site Audit will let you know if GoogleBot can crawl and index your site. Use tools like Google Search Console – or your preferred SEO tool to find broken links on your site.

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These keywords should be used across your website and in any new content you post like blogs, infographics, lists, or guides. Featured is a platform that links subject-matter experts to top publishers to increase visibility and get high-quality backlinks. This is super useful for quickly understanding SEO Anomaly the structured data setup of a competitor without running it through a dedicated schema tool. Or for troubleshooting international SEO issues on a client site. My favorite feature is the ability to organize massive lists of up to 200,000 keywords.

• Enter your website URL, and the tool will analyze the page to see if it meets mobile usability standards.
• Look for patterns in their backlinks, such as specific websites or types of content that frequently link back to them.
• Use Google’s Mobile-Friendly Test to check your site’s usability on smartphones and tablets.
• Semrush’s Site Audit tool checks your website for more than 140 on-page and technical SEO issues, including crawlability and indexability issues, redirect issues, and broken links.

This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects. You can expect helpful recommendations that go beyond, “Get more links,” too. Instead, we’ll provide a strategy for how your business can attract relevant links from trustworthy sites in your industry. You can put this strategy into action with our in-house team of off-page SEO specialists. You may find that some pages that are not getting crawled simply have no links to them.

For Largest Contentful Paint (LCP), which measures loading performance, ensure that the largest content piece on your page loads within 2.5 seconds. If it takes longer, you might need to optimize your server, use a content delivery network, or optimize your images and file formats. Start by using tools like Google’s PageSpeed Insights to analyze these vitals. The second way is to compare your Google organic traffic for the dates Google released an algorithmic change. I recommend doing regular SEO audits (at least twice a year) to ensure your website is up-to-date with the latest developments.

I’ve been using it for so many years that I can’t even remember when I started. You can also compare different time periods, like this month vs. last month, or year over year. And I can see each cluster’s average rank in the SERP, along with how it has changed (whether it’s improving or declining). But overall, Semrush offers you more features at a similar price (depending on the specific plan you go for).